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 ONLINE
ADVERTISING INFORMATION
FOR WWW.GAYPEOPLESCHRONICLE.COM
The Gay People's Chronicle website
is updated every Friday and reflects the current issue of the printed
version. The Chronicle's website is seen by over 1000 visitors per week.
They come from Ohio and across the country, finding us via links from
other sites, search engines and word of mouth.
 Chronicle readers tell
us that they are brand loyal and tend to utilize services and purchase
products advertised in "their" newspaper. Chronicle advertisers
tell us that they receive a far better return for their dollar
than with any other advertising vehicle.
Online / Banner Ad Specifications:
Ad files are accepted in GIF or JPEG/JPG format only.
Pixel dimensions must be exactly as listed below - not one
pixel bigger or smaller please. They must fit into a very specific location.
Variance from these dimensions will affect the layout of our pages and
may subject your image to further editing by our web designer.
File size limits are noted below. Files exceeding these limits are subject
to further editing and compression by our web
designer as well as an additional artwork charge. (if
unsure, talk to us - we can work with your needs)
Animated GIF files are welcome, however we reserve the right to reject
any ad that is too distracting to the user, as judged by us.
Unless otherwise noted or arranged, all Home Page
ads, Current Story Page ads, or Discussion
Area ads may be one in a series of two to three ads that are rotated
in the same space. Rotation time for each ad in the series is 30 seconds
each.
- Top-Spot Ad - 224
px WIDE x 63 px HIGH
- 6 KB MAX
- $50 per ad, per week, on Home page
or Current Story page.
- $25 per ad, per week. on any general page.
- $10 per ad, per week, for placement on one additional general
page.
- Displayed in the middle of the upper right
navigation bar.
- Available on all pages except Discussion area.
- Highest visiblity.
- Stage-Left
Ad - 100 px
WIDE x 75 px HIGH - 3 KB MAX
- $25 per ad, per week, on Home page
or Current Story page.
- $15 per ad, per week. on any general page.
- $5 per ad, per week, for placement on one additional general
page.
- Displayed in the left side pink table.
- Available on all pages except Discussion area.
- Hot-Topic Ad - 385
px WIDE x 60 px HIGH
- 9 KB MAX
- $50 per ad, per week.
- Displayed on top of the opening page of the Discussion
area.
- Very high visiblity on our second-most-visited page.
- High percentage of repeat visitors for multiple views of your
ad.
Ad
Design: 
Our web designer is available to assist you with your ad. If you have
an idea about what you would like but need help making it web-ready, drop
us a line. Our designer is able to turn any of your logos or company
images into eye-catching ad banners, with or without animation. The Top-Spot
ad and the Stage-Left ad can be designed for only $25. The
Hot-Topic ad can be designed for $30. Making any of the
ads animated is only an additinal $5 per frame. These rates assume
you are providing us with your company logo or artwork in advance, either
as an existing TIF, GIF or JPG file, or as camera-ready artwork on paper
that we can properly scan. We may use existing clipart in creating your
ad, or we can create custom artwork for an additional $45.
Deadlines:
The Gay People's Chronicle Online Edition is posted every Friday by
10:00 AM Eastern time.The banner ad deadline for space reservation and
file submission is the Tuesday prior to the Friday issue that you would
like your ad to appear in. Issues coming out on or around a holiday may
have a different deadline. Please call your sales rep for any deadline
changes. If the Chronicle has not received your advertisement or information
to design/change your ad on or before the specified ad deadline, your
ad will not appear. If you have reserved advertising space and have not
submitted an ad or materials by the specified deadline dates, your ad
will not appear and you will be charged 50% of your reserved ad space
as a cancellation charge. See Cancellation. Advertisers who are under
contract, and utilize the Chronicle's automatic reservation system, must
supply new ads or materials when they want the ad to change. Failure to
supply new ads or materials before deadline indicates that advertiser
wants the Chronicle to re-run the last published ad on file.
Resource
Directory Listings:
The Chronicle has a directory of
community resources online at all times. A one-line listing is free,
for the duration of your contract, when you place a banner ad for a
minimum of twelve issues. If you choose not to advertise and would like
a resource directory listing, you may purchase two lines for $50 per
month (four issues).
Businesses and community groups with their own website may be able
to take advantage of our reciprocal link program. In exchange for a
visible link to the Chronicle on your website, we will include a one
line link to your website in our resource directory listings. The link
will be made with your business or group name only. Additional address
or phone information can be included in your listing for $25 per month,
per line. Reciprocal links will be verified from time to time to ensure
they still exist.
Frequency
Discounts:
All frequency discounts must be accompanied by a signed contract or signed
as a phone order by your sales representative. Frequency discounts are
based on a total number of insertions run within a six (6) month period.
Spreads count as two (2) insertions when computing discounts. Advertising
placed at frequency discount rates and not earned will be re-billed at
the earned rate.
Cancellation
of Ads:
Cancellations received after the closing date will be charged 50% of
the original insertion fee(s). New advertisers that reserve space and
fail to submit an ad, or material to design an ad, on or before the
deadline date will be billed 50% of the original insertion as a cancellation
fee. The Gay People's Chronicle will assume that current advertisers
under contract and using automatic reservation services will be re-running
their last published ad unless otherwise notified on or before deadline
of any changes.
Payment
Policies:
Advertiser agrees to be responsible for all payments for advertising including,
but not limited to ad cost, design fees, resize fees, late fees and cancellation
fees. All costs of collection may be added to balance due.
Advertisers are required to pay for their first ad and any production
fees up front and may be billed, for future insertions, upon credit approval*.
Payment is due upon receipt. Payments not received within 15 days are
subject to a 1.5% service charge and will automatically be charged to
your account. Payments may be made with cash, check, money orders or Visa
and Mastercard. Please make checks and money orders payable to Gay People's
Chronicle, or GPC, and mail to PO Box 5426, Cleveland, OH 44101. Please
do not mail cash. Subsequent ads will not be placed if there is an outstanding
balance on account.
Returned checks will be subject to a $25.00 fee, and will automatically
revoke all credit agreements. We reserve the right to require payment
in advance of publication by certified check or money order.
*All 900 number advertisers must pre-pay for all ads! No Exceptions.
Visa/Mastercard
Payments: 
Credit card numbers will be kept on file for all display advertisers.
Advertiser agrees that The Gay People's Chronicle may, automatically,
debit customer charge card account for the amount of any past due balance
for advertising. Outstanding charges will be debited to a customer's
charge card account no less than 16 days after publication of ad. Customer
also agrees that the Gay People's Chronicle may debit customer charge
account in the event customer defaults on advertising contract.
Pre-Payment:
The Gay People's Chronicle will grant a 5% discount of the space price
of all pre-paid contracts of twelve (12) times or more.
Terms
& Conditions:
The Gay People's Chronicle reserves the right to reject, modify or recreate
ads of poor visual quality, or that do not meet the aesthetic standards
of the newspaper, and to bill for any graphic services required to do
so. This includes ads that must be trimmed, bordered, or re-sized. The
Gay People's Chronicle reserves the right to reject, alter, or request
changes on advertising that we have reason to believe would offend our
readers.
Advertisements are accepted only under the condition that the advertisers
assume all liability and responsibility for any legal claims resulting
from advertisements being printed or not printed. The Gay People's Chronicle
accepts no liability for its failure, for any cause, to publish an advertisement.
Liability for any Chronicle error appearing in an advertisement is
limited to the cost of the space actually occupied. No allowance, however,
will be granted for an error that does not materially affect the value
of the advertisement. To qualify for an adjustment, any error must be
reported within ten (10) days of publication. Credit is limited to the
first ad insertion containing an error.
Rates:
Advertising rates may be obtained by calling David at 216-631-8646
or by sending an e-mail to displayads@chronohio.com.
We can handle your questions over the phone, by fax, by mail or electronically
via a PDF file.
Advertising Department:
216.631.8646 or 800.426.5947
Advertising
P.O. Box 5426
Cleveland, Ohio 44101
Thank you for your interest in advertising
with us. If any questions you have were not answered by the information
on this page, please contact us at 216-631-8646. We will be happy to personally
help you.
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