ADVERTISING INFORMATION
FOR THE PRINTED VERSION OF THE CHRONICLE
The Gay People's Chronicle is published every other Friday.
The Gay People's Chronicle is circulated by subscription and is also available for free pickup at various locations in Northeast Ohio. Distribution locations include libraries, drugstores, bookstores, nightclubs, restaurants, professional offices, newsstands, finer retail establishments, and 35 college campuses.
Chronicle readers tell us that they are brand loyal and tend to utilize services and purchase products advertised in "their" newspaper. Chronicle advertisers tell us that they receive a far better return for their dollar than with any other advertising vehicle.
 Print Specifications:
Method of printing is web offset on newsprint. Camera-ready art should be submitted as a PDF or Hi-Res JPG. If you have any questions,
call 440-986-0051.
Ad Design:
Our staff artist is available to assist you with your ad. If you have an idea about what you would like but need help making it camera-ready, give us a call. There is an initial design fee of $40 for this service. Any typesetting changes in your ad such as an address, phone number, or any other text changes will be a minimum of $15 per ad. If your ad requires re-sizing, a minimum charge of $15 will be applied to your total.
Full Color Availability:
The Gay People's Chronicle has the ability to print 4-color ads. Ads using 4-color should be a minimum of one-half page on the inside and a full page for the back cover. Please call your sales representative for prices on 4-color process.
Color Artwork:
For 4-color ads, be sure to supple a CMYK PDF or Hi-Res JPG.
Placement:
Special placement on inside cover positions is 25% of total space charge or $50, whichever is greater. Special placements are subject to availability. Due to the popularity of placement reservations for the remainder of the paper, the Gay People's Chronicle will allocate these spaces on a first come first served basis and charge a 15% placement fee. Placement reservation is a consideration, not a guarantee. The Gay People's Chronicle will not be held liable for advertisements that do not appear in the requested space or vicinity thereof. You will not be charged the 15% placement fee if your ad does not appear in the vicinity that you requested.
Deadlines:
The Gay People's Chronicle is published every other Friday. The display ad deadline for space reservation and material is: Thursday, the week prior to the Friday issue that you would like your ad to appear in. Issues coming out on or around a holiday may have a different deadline. Please call your sales rep for any deadline changes. If the Chronicle has not received your advertisement or information to design/change your ad on or before the specified ad deadline, your ad will not appear. If you have reserved advertising space and have not submitted an ad or materials by the specified deadline dates, your ad will not appear and you will be charged 50% of your reserved ad space as a cancellation charge. See Cancellation. Advertisers who are under contract, and utilize the Chronicle's automatic reservation system, must supply new ads or materials when they want the ad to change. Failure to supply new ads or materials before deadline indicates that advertiser wants the Chronicle to re-run the last published ad on file.
Resource Directory Listings:
The Chronicle has a directory of community resources in every issue. A one-line listing is free, for the duration of your contract, when you place a display ad for a minimum of twelve issues. If you choose not to advertise and would like a resource directory listing, you may purchase one line for $180 per month (two issues).
(info about listings and hyperlinks in our online Resource Directory will be ready soon.)
Inserts:
Inserts may be placed in the Chronicle at a base rate of $60 per thousand. There is a minimum of 5000 inserts, unless you choose to place them in our subscription base only. Price may vary depending on insert weight.
Agency Placement:
The Chronicle will recognize a 15% discount to any accredited agencies that are registered with the American Association of Advertising Agencies, and which have a bona fide list of responsible clients and accounts. This discount applies to the amount of space reserved per ad. Color, inserts, ad design and placement charges are non-commissionable. This discount is the maximum allowed and cannot be combined and counted with a pre-pay or any other discounts. Failure to pay invoices within 30 days will result in forfeiture of agency discount. Rendering a bill to an advertising agency shall not release the advertiser in case of non-payment by the agency.
Frequency Discounts:
All frequency discounts must be accompanied by a signed contract or signed as a phone order by your sales representative. Frequency discounts are based on a total number of insertions run within a six (6) month period. Spreads count as twelve (12) insertions when computing discounts. Advertising placed at frequency discount rates and not earned will be re-billed at the earned rate.
Cancellation of Ads:
Cancellations received after the closing date will be charged 50% of the original insertion fee(s). New advertisers that reserve space and fail to submit an ad, or material to design an ad, on or before the deadline date will be billed 50% of the original insertion as a cancellation fee. The Gay People's Chronicle will assume that current advertisers under contract and using automatic reservation services will be re-running their last published ad unless otherwise notified on or before deadline of any changes.
Payment Policies:
Advertiser agrees to be responsible for all payments for advertising including, but not limited to ad cost, design fees, resize fees, late fees, color fees and cancellation fees. All costs of collection may be added to balance due.
Advertisers are required to pay for their first ad and any production fees up front and may be billed, for future insertions, upon credit approval*. Payment is due upon receipt. Payments not received within 15 days are subject to a 1.5% service charge and will automatically be charged to your account. Payments may be made with cash, check, money orders or Visa and Mastercard. Please make checks and money orders payable to Gay People's Chronicle, or GPC, and mail to PO Box 391464, Cleveland, OH 44139. Please do not mail cash. Subsequent ads will not be placed if there is an outstanding balance on account.
Returned checks will be subject to a $35.00 fee, and will automatically revoke all credit agreements. We reserve the right to require payment in advance of publication by certified check or money order.
*All 900 number advertisers must pre-pay for all ads! No Exceptions.
Visa/Mastercard Payments:
Credit card numbers will be kept on file for all display advertisers. Advertiser agrees that The Gay People's Chronicle may, automatically, debit customer charge card account for the amount of any past due balance for advertising. Outstanding charges will be debited to a customer's charge card account no less than 16 days after publication of ad. Customer also agrees that the Gay People's Chronicle may debit customer charge account in the event customer defaults on advertising contract.
Pre-Payment:
The Gay People's Chronicle will grant a 5% discount of the space price of all pre-paid contracts of twelve (12) times or more.
Terms & Conditions:
The Gay People's Chronicle reserves the right to reject, modify or recreate ads of poor visual quality, or that do not meet the aesthetic standards of the newspaper, and to bill for any graphic services required to do so. This includes ads that must be trimmed, bordered, or re-sized. The Gay People's Chronicle reserves the right to reject, alter, or request changes on advertising that we have reason to believe would offend our readers.
Advertisements are accepted only under the condition that the advertisers assume all liability and responsibility for any legal claims resulting from advertisements being printed or not printed. The Gay People's Chronicle accepts no liability for its failure, for any cause, to publish an advertisement.
Liability for any Chronicle error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for an error that does not materially affect the value of the advertisement. To qualify for an adjustment, any error must be reported within ten (10) days of publication. Credit is limited to the first ad insertion containing an error.
AD SIZES
- 1/16 Horizontal
4 7/8" Wide X 2" Tall
- 1/16 Vertical
2 3/8" Wide X 3 3/4" Tall
- 1/8 Horizontal
4 7/8" Wide X 3 3/4" Tall
- 1/8 Vertical
2 3/8" Wide X 7 3/4" Tall
- 1/4 Horizontal
10" Wide X 3 3/4" Tall
- 1/4 Vertical
4 7/8" Wide X 7 3/4" Tall
- 1 Column Qtr.
2 3/8" Wide X 15 1/2" Tall
- 1/2 Horizontal
10" Wide X 7 3/4" Tall
- 1/2 Vertical
4 7/8" Wide X 15 1/2" Tall
- Junior Page
7 1/2" Wide X 12" Tall
- Full Page
10" Wide X 15 1/2" Tall
1 Column = 23/8"
2 Columns = 47/8"
3 Columns = 71/2"
4 Columns = 10"
Rates:
Advertising rates may be obtained by calling David at
440-986-0051 or by sending an e-mail to displayads@chronohio.com. We can handle your questions over the phone, by mail or electronically via a PDF file.
Advertising Department:
440-986-0051
Advertising
P.O. Box 391464
Cleveland, Ohio 44139
Thank you for your interest in advertising with us. If any questions you have were not answered by the information on this page, please contact us at 440-986-0747. We will be happy to personally help you.
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